The journey behind Cuddles
Founder & CEO · Emory University, Computer Science Master's degree
I grew up between two cultures.
Born in Korea, I came to the U.S. as a middle schooler and learned firsthand
how powerful — and how hard — it is to grow up bilingual.
I saw kids around me struggling to connect across languages. Korean-American children losing touch with their heritage language. American kids fascinated by K-pop, K-drama, and Korean culture but with no easy way to start learning the language.
Language tutors are expensive. Apps lose kids' attention in minutes. And no child wants to sit through another lesson. But every child wants a friend to talk to.
Research is clear:
the best time to learn a language is early, and the best way is through daily conversation.
That's exactly what Joy does — right at home, in your child's most comfortable space.
The reality children face today, and what we set out to change.
Millions of families want their children to grow up bilingual — whether it's heritage Korean, Spanish, or a new language sparked by K-culture. But quality language exposure is hard to find and even harder to afford.
Today's children spend hours staring at smartphones and tablets. Rising screen time is linked to increased childhood anxiety and depression. Kids deserve better than passive scrolling.
Private tutors, immersion programs, language camps — quality language education has always come at a steep price. Every child deserves the opportunity to learn, regardless of budget.
What matters most during a child's early years is warm emotional bonding. Not mechanical drills, but heartfelt conversation is what truly helps a child grow.
The world Cuddles is building.
No expensive programs or rigid schedules needed. Children pick up new languages naturally by chatting and playing with their cuddly friend at home. Bilingual learning open to every family.
Through voice instead of a screen, through hugs instead of taps. A child's eyes should be looking at the world, not at a display.
Through conversations shared while hugging a soft plush friend, children feel a sense of security and learn to express themselves with confidence.
We want to give back to the parents who raised us.
It is a small start, but we will never stop finding ways to share love.
Cuddles is a team backed by technology and safety.
MBA Competition Semifinalist
(First Korean to achieve this)
Radio certification acquired
Certification in progress
US headquarters, Korean distribution